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Nov 1, 2011 - Feb, 2012
Tara McPherson, Nathan Jurevicius, Team Macho, Alex McLeod & more

Nov 1, 2011 - Feb, 2012

Magic Pony & Narwhal are proud to present The Torontoland Giant Snowmen a citywide public installation to raise donations for the The Starlight Foundation Canada.

When our friends at Lunch and CP+B asked us to help make Toronto become “Torontoland” – a winter wonderland theme park – we invited a group of the finest artists, illustrators and designers including Tara McPherson, Nathan Jurevicius, Alex McLeod, Team Macho, TADO, Ben&Julia, Mark Gervais, Melinda Josie, Travis Lampe, Noel Middleton, APAK, Rilla Alexander, Jon Todd, Patrick Kyle and Ginette Lapalme. Each artist created a unique 8 ft tall Giant Snowman which have now come to life throughout Toronto!

Find a Giant Snowman, snap a photo or video of yourself with the Snowman and upload it to Facebook (instructions are on the plaque beside each snowman). For every photo received – either through text or email – Toronto Tourism will donate $2* to the Starlight Children’s Foundation Canada, who are dedicated to improving the quality of life for children with chronic and life-threatening illnesses and life-altering injuries.

All 20 Snowmen are live throughout the winter season so be sure to take a photo and help make this Holiday brighter! We’re proud to have been a part of this incredible campaign and we hope you can too. We hope this becomes a tradition for Toronto.

» TORONTOLAND Info Snowman Locations
» See hundreds of Snowmen photos on Facebook
» Team Macho Snowman Interview on Global TV (Nov 7, 2011)

*From Nov. 1 – Dec. 20, 2011 or until the maximum donation of $50,000 is reached.

Torontoland Snowman Gallery

Snowman by Melinda Josie

Snowman by TADO

Snowman by Noel Middleton

Snowman by Tara McPherson

Snowman by Alex McLeod Snowman by Patrick Kyle

Snowman by Ben and Julia

Snowman by Rilla Alexander

Snowman by Team Macho

Snowman by Mark Gervais

Snowman by Jon Todd

Snowman by APAK

Snowman by Nathan Jurevicius

Snowman by Ginette Lapalme